White Hat SEO

Optimizing web pages for search engines is a huge business. Like many service industries, a line has been drawn in the proverbial sand pertaining to the sort of techniques used. SEO, or search engine optimization, entails promoting certain elements of a website and making them compatible with aspects major engines rank highly.

 Black Hat SEO

Many marketers play games with the search engines, and in doing so often bend or break the rules. These sites can have terrific short term success if the gamble pays off, but more often that not, the URL will eventually be removed from the engine and the benefits cease. Website owners who prefer not to attempt to deceive both search engines and visitors are said to employ White Hat SEO techniques.

Six Effective Ways to Create Killer Content

Imagine that you could create a single piece of content that determines your entire success on the web; it’s very possible. Creating a piece of killer content that gains the attention of your community, builds your brand and becomes a steady source of web traffic takes time and imagination but your investment toward content creation has a vast return on investment than aiming to create smaller, one-off pieces of work that are drowned in the vast information ocean called the web.

This article will explain six effective ways that you can create killer content that captures the attention of the web, launches your online brand and creates a never-ending flow of targeted web traffic.

More-General Keywords

One of the common rules in search-engine marketing (SEM) is that “content is king.” This is the idea that governs websites looking to become one of the Top 10 blogs with more-general keywords through the use of a content farm.

Ideally, this entails the publishing of quality articles that attract visitors through search-engine optimization (SEO) and keyword research who then spread the content themselves through outlets like social media. Of course, this is only part of the story. In order to rank highly in search results, websites and blogs also need a high number of backlinks to establish authority to Google’s spiders and search algorithms. And this is where the controversial practice of “content farms” comes into play.

Interesting Summary & Predictions for SEO

Some predictions for SEO in 2011:

Social media will increase its influence in search-engine rankings. Mobile devices will become more important in online marketing. Social-media marketing itself will become more mainstream

The first point is obvious, but it is important to add a caveat: Social-networking websites like Facebook and Twitter, to varying degrees and in various search engines, are increasing in prominence. But wait a second before you start imagining a quick way to build thousands of backlinks.

Social-Media Policy Examples in Business

Social-media marketing (SMM) is one of the latter stages of the process of creating and implementing an overall Internet-marketing strategy, but that does not make it any less important.

As we often write, the general philosophy of all marketing — online or traditional — in for-profit companies is to maximize the number of relevant leads and then direct them to the sales department. The principle has remained the same even though the tactics may change — but with one important difference.

The process of maximizing leads in online marketing involves attracting as much relevant traffic to a website from which people will purchase a product, click on an advertising banner, or perform some other desired action. As such, the point is that the website itself needs to be optimized as well as attractive and engaging as possible before the traffic arrives through search-engine marketing (SEM) and SMM. If a person visits the site and sees that it is unattractive and unprofessional, he will never return (and be less likely to “convert” in the first place).

Article-Marketing Automation

Most SEO marketers and content writers understand the basic principle: that “content is king.” In general, the websites that provide frequent, quality content will be those that tend to rank highly in organic search-results and social-media marketing — especially though keyword targeting. Google rewards those website that update themselves regularly with new content (as opposed to so-called “business card” websites that have static pages).

As Cristian Lungu notes at Search-Engine Journal:

Social Media Today, Google +1, and SEM

SEOmoz has released its newest analysis of search-ranking factors, and a comparison of the most-important elements have changed in recent years highlights how SEO professionals — and their clients and customers — need to change their strategies. SEMmoz’s old analyses are no longer available on the company’s website, but a few summaries have been preserved. Here I will present them in chronological order and then explain the importance of the differences as far as link-building and social-media marketing (SMM).


From SEOmoz:

Search Engine Optimization Tools

Here you will find an excellent selection of useful Search Engine Optimization tools, where you can perform a variety of SEO checks and tests on your websites, in order to discover where you need to apply more specific SEO techniques, and slowly being to improve your SERP Ranking, and achieve a greater amount of traffic to your websites.

Below are several links to various tools that all webmasters should sign up.

Social Bookmarking

Social bookmarking is a web technology that is used to store, organize and share the bookmarks of the websites. Social Bookmarking has become very popular recently. The bookmarked websites can be held private or shared publicly.  You can share your favorite links with your friends, colleagues or family members.

The people can view the bookmarks by category, tags or a search engine. There are many social bookmarking services available like onlywire.com and socialmarker.com.  Today, a large number of communication and information networks are benefiting from these services.

SEO: Off-Page Optimization

Each search engine has its own criteria to determine that which websites meet their requirements.  When we talk about ranking in Google there are following two major factors. These are On-Page and Off-Page Optimization.

Off-page optimization is the search engine optimization technique that is applied to “off page”.  It consists of using the keywords as anchor text and getting links to your website.

There is a variety of ways of getting links backs to your website including directory submissions, articles writing and submissions, three-way links, one-way links, forums postings, blogging, press releases, social networking and reciprocal links.

SEO: On-Page Optimization

Ranking in Google mainly depends upon on-page optimization and off-page optimization techniques. On-page optimization are search engine optimization techniques that are applied to the web page, which you are trying to get ranked in the search engines.

The on-page optimization techniques are essential for the natural ranking in the search engines. The most important on-page optimization technique include content optimization, using keywords in page title and meta tags, using H1, H2, alt tags and SEO making friendly file names.

Things to Avoid in Search Engine Optimization

SEO or search engine optimization is the action of optimizing a website to get its natural rankings in the major search engines like Google, Yahoo and MSN.  It is one of the most important ways of promoting a website online. SEO is so easy and misunderstood at the same time. The basic SEO strategies don’t require much capital and can provide your business some major benefits.

Search engines have some rules and guidelines that must be followed by an individuals and SEO companies.  SEO scams are becoming more popular now-a-days despite the fact that there are many ethical SEO firms and SEO experts.

Building Backlinks

Building backlinks to your pages is an essential part of SEO (short for Search Engine Optimization) for two reasons. The first reason is that it helps your pages get indexed faster, which is very important because you want the search engines to find them as soon as possible and crawl them regularly. The second reason is that it helps your pages get higher search engine rankings for the keywords of your choice. The more backlinks you have, the better. Period.

However, building backlinks can be a time-consuming, boring process. You can outsource the process to an agency and pay a lot of money... Or you can do it yourself with SocialMonkee!