Yahoo Search Trends State Fairs Still a Summer Staple According To Online Searches

An enduring summer ritual, Americans have been attending state and county fairs since 1841 and still turn out in droves for livestock judging, butter sculpting, cheese curds and fun family entertainment. Did you know that women search on Yahoo! for “state fairs” more than men and that Wisconsin, Missouri and New Jersey search the most for “state fairs”?

According to Yahoo!, the Top 10 Searched State Fairs are:

1. Texas State Fair
2. New York State Fair
3. Minnesota State Fair (searches are up 88% this week)
4. Wisconsin State Fair (searches are up 17% this week and this state searches for “state fairs” more than any other state this month on Yahoo!)
5. Indiana State Fair
6. Ohio State Fair (searches are up 215% this week)
7. Iowa State Fair (searches are up 66% this week)
8. Illinois State Fair (searches are up 19% this week)
9. California State Fair
10. Oregon State Fair

Today, state fairs have evolved from food and livestock competitions to events the whole family can enjoy with performances this season from nostalgic rock bands like Journey, Def Leopard and Pat Benatar to country favorites Reba McEntire and Alan Jackson. According to Yahoo!, searches this month are spiking for Sugarland, Train and Lady Antebellum, proving they are the hot acts to see this year and are some of the busiest bands on the 2011 state fair circuit.

According to Yahoo!, Top 10 Busiest Bands on the 2011 State Fair Circuit are:

1. Big Time Rush
2. Maroon 5
3. Train
4. Gavin Degraw
5. The Oak Ridge Boys
6. Lady Antebellum
7. Toby Keith
8. Jason Aldean
9. Sugarland
10. MC Hammer

Carnival staple: A trip to the fair would not be complete without a ride on the Ferris wheel or the Tilt-a-whirl, but this year searches are spiking for alternative carnival rides like “crazy mouse” and “the scrambler.” 33% of searches for “carnival rides” on Yahoo! come from those 24-33.

According to Yahoo!, Top 10 Rides on the State Fair Midways are:

1. Ferris Wheel
2. Tilt-a-whirl
3. Merry-Go-Round/Carousel
4. Freak Out
5. The Zipper
6. Skywheel
7. Scrambler/Sizzler
8. Pharaoh’s Fury/Pirate Ship
9. Alpine Bobs/Himalaya
10. Crazy Mouse

Whether you go to see your favorite band, to sample funnel cake or to see an entire sculpture made from butter, there is something for everyone at the state fair.
All data is based on the last 3 months.

Yahoo Search is looking for Insiders

The last time I needed a cab ride to the airport, I knew I was in for multiple calls to at least three or four taxi companies before I could find one available within 15 minutes.  So, I dove into the app store and its hundreds of thousands of apps to see what I could find.

I’d heard about UberCab, so I started there.  I downloaded the app, but after going through sign-up and registration, I wasn’t sure how I’d be charged for the ride.  I then searched some more and downloaded Taxi Magic and Cabulous. The Taxi Magic app scouted local cab companies for an available taxi, allowing me to pay the driver directly, so I booked and finished my search without trying the Cabulous app.

Apps are great in this way, but I did wish there was a better method to discover new apps, and find that one app I liked and could depend on.

The ratings and reviews in app stores help, but with 425,000-plus apps in the Apple App Store and 200,000 apps in Android Market, discovering new apps you like isn’t easy.   And what’s more challenging – if you don’t know the specific name of the app you want, finding the right app out of the tens of thousands of possibilities requires multiple searches, downloads, and general uncertainty about the quality of the app you download.


Mobile users rely on apps to continuously be informed and entertained, yet discovering new apps on a daily basis is still much more difficult and less intuitive than searching for Web content on the PC.

At Yahoo! Search, we think there is a better way – both for discovering personally relevant apps on a daily basis and finding the utility apps that help get the job done – regardless of the type of device or platform.

Today, we are ?? introducing two fun, fast ways to search and discover mobile apps: Yahoo! App Search on the PC, and AppSpot, a new mobile application. Together, they take the guesswork out of finding relevant and interesting apps for users.


First, Yahoo! AppSpot, a mobile search app for iPhone, iPod touch and Android users, is packed with unique features:

Daily Personal Picks:  Unlike ‘Top Apps’ lists that provide the same apps day after day, you’ll get new, personalized app suggestions on a daily basis, so you’re always introduced to the latest, most interesting, and relevant apps. 

More Precise Results: Using Yahoo!’s sophisticated search technology, quickly zero-in on an app by showing matching app titles as well as related keywords as you type. 

Related Apps: Discover similar apps within the “more apps you’ll love” section to find related apps that best match your needs. 

At-a-Glance Shopping: Review the price, overall star ratings, screenshots, and description all on one screen to avoid the endless scrolling. 

Fast & Easy Downloads: Direct links to the specific app pages within the Apple App Store or Android Marketplace make downloading an app a snap.


Second, we are rolling out Yahoo! App Search to provide the best of both the PC and mobile worlds –you get the convenience and speed to shop on your PC and the ability to easily download apps on your mobile device.

Yahoo! Search is continuing our mission to take search beyond just links to provide you with direct answers and great content discovery experiences – whenever and wherever you want.

Start discovering new apps today! AppSpot is available now for download on AppSpot for iPhone and iPod touch and AppSpot for Android. Or give it a spin on your PC at http://apps.search.yahoo.com

White Hat SEO

Optimizing web pages for search engines is a huge business. Like many service industries, a line has been drawn in the proverbial sand pertaining to the sort of techniques used. SEO, or search engine optimization, entails promoting certain elements of a website and making them compatible with aspects major engines rank highly.


 Black Hat SEO

Many marketers play games with the search engines, and in doing so often bend or break the rules. These sites can have terrific short term success if the gamble pays off, but more often that not, the URL will eventually be removed from the engine and the benefits cease. Website owners who prefer not to attempt to deceive both search engines and visitors are said to employ White Hat SEO techniques.

Six Effective Ways to Create Killer Content

Imagine that you could create a single piece of content that determines your entire success on the web; it’s very possible. Creating a piece of killer content that gains the attention of your community, builds your brand and becomes a steady source of web traffic takes time and imagination but your investment toward content creation has a vast return on investment than aiming to create smaller, one-off pieces of work that are drowned in the vast information ocean called the web.

This article will explain six effective ways that you can create killer content that captures the attention of the web, launches your online brand and creates a never-ending flow of targeted web traffic.